TABLE 020

Q6h. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream is an indulgent treat

   
   
    % % % % % % % % % % % %
      (B) (C) (D) (E) (F) (G) (H) (I) (J)    
    100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
                         
    24.7% 24.3% 24.7% 24.4% 25.1% 24.6% 23.9% 24.6% 22.7% 27.7% 24.3% 25.6%
            BD              
    22.7% 23.1% 22.8% 22.8% 22.9% 22.5% 23.6% 22.6% 22.7% 21.9% 22.2% 23.8%
    25.1% 25.4% 24.9% 25.3% 24.4% 25.0% 23.9% 27.4% 25.5% 23.6% 25.1% 25.0%
      E   E                
    27.5% 27.2% 27.5% 27.5% 27.6% 28.0% 28.6% 25.4% 29.1% 26.9% 28.4% 25.6%
              B            
(sig=.10) (all_pairs) columns tested BCDEF, GHIJ
Tables prepared by Computers for Marketing Corp.
PAGE 20
LAST UPDATED 01 DEC 2004 8:49 AM
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