TABLE OF CONTENTS

TABLE 001 Q1a. Out of every ten containers of ice cream, frozen yogurt or sorbet purchases you make, about how many fall into each of the following categories? Superpremium ice cream (like Haagen-Dazs or Ben and Jerry's)
TABLE 002 Q1b. Out of every ten containers of ice cream, frozen yogurt or sorbet purchases you make, about how many fall into each of the following categories? Premium ice cream (like Breyer's or Dreyer's or Edy's)
TABLE 003 Q1c. Out of every ten containers of ice cream, frozen yogurt or sorbet purchases you make, about how many fall into each of the following categories? Store brand ice cream
TABLE 004 Q2a. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Store brand - regular ice cream
TABLE 005 Q2b. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Full fat premium ice cream
TABLE 006 Q2c. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Full fat superpremium ice cream
TABLE 007 Q2d. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Ice cream with reduced fat content
TABLE 008 Q2e. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Frozen yogurt
TABLE 009 Q2f. In your opinion which types of ice cream tend to fit best with each of the following ice cream eating occasions? Sorbet
TABLE 010 Q3. You may have heard the term 'light ice cream'. How likely are you to purchase light ice cream, in general?
TABLE 011 Q4. Which one of the following definitions best matches what the term 'light ice cream' means to you personally?
TABLE 012 Q5. If 'light ice cream' is defined as having less fat than regular ice cream, what percentage less would you personally expect it to have?
TABLE 013 Q6a. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream tastes as good as regular ice cream
TABLE 014 Q6b. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream is as satisfying as regular ice cream
TABLE 015 Q6c. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream does not have a creamy texture
TABLE 016 Q6d. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream isn't as high quality as regular ice cream
TABLE 017 Q6e. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream is made with artificial ingredients
TABLE 018 Q6f. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream is not a special treat
TABLE 019 Q6g. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. I eat light ice cream so I can eat more of it
TABLE 020 Q6h. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream is an indulgent treat
TABLE 021 Q6i. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. When I eat light ice cream I feel less guilty
TABLE 022 Q6j. Please indicate the extent to which you personally agree or disagree with each statement about light ice cream. Light ice cream just doesn't taste good
TABLE 023 Q7a. Which one of the following statements about light ice cream do you agree with the most?
TABLE 024 Q7b. Which one of the following statements about light ice cream do you agree with the least?
TABLE 025 Q8a. How many of each of the following types of people currently live in your home? Adult males 18+
TABLE 026 Q8b. How many of each of the following types of people currently live in your home? Adult females 18+
TABLE 027 Q8c. How many of each of the following types of people currently live in your home? Teens 13-17
TABLE 028 Q8d. How many of each of the following types of people currently live in your home? Kids 6-12
TABLE 029 Q8e. How many of each of the following types of people currently live in your home? Kids 0-5
TABLE 030 Q9. Which of the following categories best describes your ethnic background?
TABLE 031 Q10. What is your current employment status?
TABLE 032 Q11. Which of the following categories best describes your total annual household income before taxes?
Tables prepared by Computers for Marketing Corp.
PAGE 2
LAST UPDATED 01 DEC 2004 8:49 AM
If you would like to download a flat ASCII version of these tables to your computer,
click "file", then "save as" AFTER clicking here