| TABLE 001 |
QUOTA |
| Total | |
| Total Sample | 1100 |
| Completes | 1000 |
| 90.9% | |
| Failed Screener (Does not buy ice cream) | 30 |
| 2.7% | |
| Suspend (when respondent clicks the Suspend button) | 24 |
| 2.1% | |
| Auto-Suspend (when respondent closes the browser or does give a response for longer than 1 hour) | 12 |
| 1.0% | |
| Terminate | 34 |
| 3.0% | |
| Completes | 1000 |
| 100.0% | Quota - Male | 680 |
| 68.0% | |
| Quota - Female | 320 |
| 32.0% | |